Akshaya-tritiya is an important day in Vedic culture as any donation performed for the right cause is declared to yield inexhaustible results. Devotees consider this day as a reminder to surrender whatever they have in the service of the Krishna. It marks the beginning of Chandana-yatra.

Chandana-yatra

Chandana-yatra is a festivity that runs for three weeks. To keep the Deities cool from the scorching heat of the summer sun, the devotees apply sandalwood paste (chandana) over Radha Madhava and the other Deities. All devotees, including children and pilgrims, are offered a chance to grind chandana for the pleasure of the Deities. For the first week, both the large and small Radha Madhava Deities are covered with chandana. During the second and third weeks, the small Radha Madhava Deities are entirely covered with chandana.